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Janko

Gambia
1267 Posts

Posted - 10 Jun 2007 :  21:04:12  Show Profile  Visit Janko's Homepage Send Janko a Private Message
Civilised and Uncivilized cultures

What does it mean when African drumming and dance becomes a metaphor for a new approach to management training in Western business environments? In the heydays of anthropology African drumming and dance is not only exotic and primitive but has a rhetorical function that draws a demarcation between civilised and uncivilized cultures. Today the perception of the phenomenon has gone beyond rhetoric and become functional and utilized in different spheres of everyday reality.

Sewa Beats delivers high-impact, interactive, management education. By combining the elemental language of African drumming with 21st Century education techniques, participants learn quickly, emotionally and deeply. Sewa Beats will empower your entire team using its unique methodology that demands concentration, teamwork, communication, creativity and leadership from all participants. http://www.sewabeats.com/dossiers/dossier_3_home.htm

Clean your house before pointing a finger ... Never be moved by delirious Well-wishers in their ecstasy
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Lily

United Kingdom
422 Posts

Posted - 10 Jun 2007 :  23:29:17  Show Profile Send Lily a Private Message
Your question - what does it mean when it becomes a metaphor for management training approaches - is an exceptionally interesting one. On the one hand you could argue/accept drumming has assumed a CULTURE of its own - outside that of African music. It's possible to say that it has been hijacked by Western entrepreneurs who have seen the group dynamic of drumming as something positive that can actually team build (and all those other hideous management speak terms) - which again, you could argue is positive.

People love the drums - if playing them helps concentration and empowers people - then fine. Possibly.........

I just have a serious problem with management rhetoric.

Also it does not acknolwedge traditional cultural values..... does that matter??? (I think so)
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Janko

Gambia
1267 Posts

Posted - 11 Jun 2007 :  00:16:15  Show Profile  Visit Janko's Homepage Send Janko a Private Message
“In the heydays of anthropology African drumming and dance is not only exotic and primitive/---/” President George W Bush actively took part in African drumming and dance on the White House lawn. (April 25, 2007).

Culture is not static but dynamic and when two cultures mix a third culture is born.
The question is if and in that case how the increase practises of African drumming and dance within different social arenas has positively influenced the image of Africa within leading cultural institutions, departments and the making of cultural policies.
Culture and Integration are not really opposites. To understand the dynamics of culture demands a focus on the function cultural products and cultural workers have in and for society. It is not only the issue of trying to understand the depth of human interaction and integration but of building and redefining the concept of culture in a global context

Clean your house before pointing a finger ... Never be moved by delirious Well-wishers in their ecstasy
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