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Momodou
Denmark
11835 Posts |
 Posted - 27 Mar 2007 : 12:59:14
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Foroyaa Editorial:
CHECK THE ADVERTISEMENTS ON TV!! CHECK THE ADVERTISEMENTS ON TV!!
What are they teaching the young?
Behaviour is shaped in many ways. Advertisement is designed to shape behaviour. The person who wants the goods to be sold would want to convince each person to buy it. The best way to do that is to promote the quality of the product by giving sufficient and reliable information to viewers.
What is steadily being ignored are the messages the advertisements convey to children when they dramatize the use of the product on TV. GRTS is now reaching danger point which has caused Foroyaa to raise the alarm before it is too late.
What is this danger point?
Can you imagine a school boy and girl rushing towards a transport while an anxious driver was waiting to take them to school, only to rush back to the house after remembering that a given brand of butter had not been added to their bread? Instead of mother and driver getting worried that the children may be late, they also joined in the excitement about the butter! What are we teaching the children?
Can you also imagine a mother giving a given brand of chocolate paste to a child and he/she refuses and insists, demanding that he/she will only eat a given brand? What are we teaching the children?
Furthermore, we are constantly talking about violence against women. Can you imagine how husbands talk to and threaten wives just to strive to win bags of rice or carton of milk from lottery schemes linked to the sale of given products.
What values are we teaching our children?
The board in charge of GRTS should look at these issues and guide producers to link ethics to their professional conduct. One can still entertain without sacrificing values. We are not calling for censorship and moralizing. We are simply counseling adherence to professional ethics and standards of best practice.
Source: Foroyaa Newspaper Burning Issue
Issue No.35/2007, 26-27 March, 2007
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A clear conscience fears no accusation - proverb from Sierra Leone |
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